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Incentives for online surveys are usually
in the form of cash, product samples and/or gift certificates.
The type and amount of incentive are based on the type and
size of survey and the respondent profile required by the
contract and can vary from $2-$10 or more. Sometimes, surveys
offer no incentive at all and sometimes you are entered
into major drawings. In the case of review surveys, you
may be allowed to keep product samples. Payment is based
on the submission of a completely answered, requested survey
form You are never obligated to participate.
Chances are that you've been stopped in the street by a
market researcher asking you for your opinion on something
or another. You may also have received questionnaires in
the post, or inside magazines asking you about your buying
habits. Now, many of these tasks can be carried out online,
and to build up a research base many companies will pay
you, either in cash, goods or prizes, to provide the necessary
information.
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